Catchword: parent-flattering

Filed under: English, Apparel, Appearance, & Fashion, Business, Marketing, Jargon

Part of speech: adj.

Quotation: One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this year. It’s a facet of licensing called “parent-flattering,” according to the study by Packaged Facts, a division of MarketResearch.com. Licensing for everything from Disney to “Dora the Explorer” has driven sales for years. But a “parent-flattering” license, such as Jeep or Professional Golfers’ Association logos on kidswear, “bespeaks parents’ own lifestyles.”

Article or document title:
“Choices in kidswear driven by a select set of affluent parents” (URL)

Author:
Jan Uebelherr

Article, document, publication, web site:
News-Sentinel

Publishing location:
Fort Wayne, Indiana

Date of publication:
June 20, 2006

This catchword has yet to be researched.