Catchword: leaner

Filed under: English

Part of speech: n.

Quotation: This is apparently part of a trend called viral marketing where companies are using real people to create fake grass roots buzz about something, because it turns out that studies suggest that people trust word of mouth information, even from people they don’t know, more than they do official sources and vastly more so than commercial advertising. So you may find “friendly” people you meet in a bar or a coffee shop (they are called “leaners” in the trade) talking about how great some product is, and you do not realize that they have been paid to go around doing this.

Article or document title:
“Spam comments dilemma” (URL)

Author:
Mano Singham

Article, document, publication, web site:
Mano Singham’s Web Journal

Publishing location:
Cleveland, Ohio

Date of publication:
May 5, 2009

This catchword has yet to be researched.