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Catchword for “high-touch”
Catchword: high-touch
Filed under: , ,
Part of speech: adj.
The part of speech reflects that used in the full entry, and not necessarily the part of speech as it is used in the quotation below.
Quotation: We face a recurring problem, one of segmentation. We need to segment customer groups and be able to reach all of them—those that need high touch and those that need high tech. All of us are talking about meeting banking needs, and it will become more and more important to understand the segments and have technology for those who need it and high touch for those who need that.
Article or Document Title:
“Technology: Ally Or Enemy Of Customer Service?”
Article, document, publication, web site:
ABA Banking Journal
Date of publication:
Sept. 1, 1992
Page number:
88
This cite belongs to a full entry for high-touch.
Posted 17 Aug 07 | Permalink | Tell a Friend

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