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Catchword for “heatiness”
Catchword: heatiness
Filed Under: , ,
Part of Speech: n.
The part of speech reflects that used in the full entry, and not necessarily the part of speech as it is used in the quotation below.
Quotation: The heart of the matter is the intricate philosophy of “heatiness and cooliness”—a traditional Chinese belief in the balance between hot and cold air within the body. “To understand the market, you must understand the myths. Cognac is perceived as being ‘heaty’—it encourages sexual activity. Whisky and menthol cigarettes are ‘cooling,‘“ Ms So said. “The marketing strategists have to understand these things—they have to overcome deep-rooted perceptions.”
Article or Document Title:
“Understanding the Key to Tapping the Mainland”
Author:
James Chadwick
Article, Document, Publication, Web Site:
South China Morning Post
Publishing Location:
Hong Kong
Date of Publication:
Aug. 2, 1994
Page Number:
3
This cite belongs to a full entry for heatiness.
Posted 12 Jul 04 | Permalink | Tell a Friend

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