Catchword: fourwalling

Filed Under: English, United States, Entertainment, Movies, Jargon

Part of Speech: v.

Quotation: How, in these inflationary times, do you persuade the public to pay $23 million to watch your old home movies, mixed in wish some stock wildlife footage? Answer: You call the confection the “Great American Something,” or simply the “American Something"—and you four-wall it.…This new marketing technique, so-called because the film-maker literally rents the theater’s foour walls himself, has already made fortunes.…Dub’s astonishing success is due almost entirely to his adroit use of four-walling.

Article or Document Title:
“‘Four-Walling’ Hikes Movie Profits”

Author:
Charles Foley

Article, Document, Publication, Web Site:
News Journal

Publishing Location:
Mansfield, Ohio

Date of Publication:
Oct. 27, 1974

Page Number:
3

This cite belongs to a full entry for fourwall.