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Catchword for “extinction”
Catchword: extinction
Filed Under: , ,
Part of Speech: n.
Quotation: But the thing is, as Natasha points out, the language of the slot machine industry belies its ultimate aims. There’s a term bandied about at the trade shows: “extinction.” We need to design for extinction, we need to reduce time-to-extinction, and so on. What’s extinction? That’s the moment that the customer—the gambler sitting at the slot machine—runs out of money. The wallet, or credit card, is now “extinct.” Mission accomplished. (Now, if we could just achieve that a little bit quicker with an improved design…).
Article or Document Title:
“The flip side of customer experience” (URL)
Author:
Mark Hurst
Article, Document, Publication, Web Site:
Good Experience
Date of Publication:
May 1, 2008
This catchword has yet to be researched.
Posted 1 May 08 | Permalink | Tell a Friend

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