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Catchword for “elevator spiel”
Catchword: elevator spiel
Filed under: , ,
Part of speech: n.
The part of speech reflects that used in the full entry, and not necessarily the part of speech as it is used in the quotation below.
Quotation: The art of the pitch boils down to what we call “the two-minute elevator spiel.” You’re on your way to your office, and you’re riding the elevator. The doors open, and the CEO gets on. As the doors slowly slide shut, she turns to you and asks, “What are you working on that makes a difference to this company?” Her eyes bore into you. You’re alone in the elevator with the biggest of the big cheeses, and you’ve got two minutes to tell her exactly why your project matters.
Article or Document Title:
“The Wow Project”
Author:
Tom Peters
Article, document, publication, web site:
Fast Company
Date of publication:
May 1, 1999
Page number:
116
Number or issue: 24
This cite belongs to a full entry for elevator pitch.
Posted 24 Mar 06 | Permalink | Tell a Friend

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