Catchword: dog whistle effect
Part of speech:
n. The part of speech reflects that used in the
full entry, and not necessarily the part of speech as it is used in the quotation below.
Quotation: About 15 percent more people were “very happy” when the alternative was being merely “fairly happy.” Maybe they were really that happy, or maybe the pollsters offered them unacceptable choices. Anyway, researchers call this the “Dog Whistle Effect”: Respondents hear something in the question that researchers do not.
Article or Document Title:
“Behind the Numbers: Confessions Of a Pollster”
Author:
Richard Morin
Article, document, publication, web site:
Washington Post
Date of publication:
Oct. 16, 1988
Page number:
C1
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