Catchword: bum-vertizing

Filed Under: English, Advertising

Part of Speech: n.

Quotation: A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site—he calls it “bum-vertizing.“ Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he’s putting them to work.

Article or Document Title:
“Web Entrepreneur Banks on ‘Bum-vertising’” (URL)

Article, Document, Publication, Web Site:
ABC News

Date of Publication:
Aug. 11, 2005

This catchword has yet to be researched.