Gloss: a business or product line acquired by a company in lieu of the company developing that product or expertise for itself.
Note: Also as an adjective.
Part of speech: n.
Quotation: Although Oracle would like to be considered daring, its strategy of growth-by-acquisition has generated a backlash in corporate software circles, where it is sometimes called a bolt-on company.…“A bolt-on is when you buy it rather than build it yourself.”
Author:
Tom Abate
Publishing location:
California
Date of publication:
Oct. 13, 2007
This catchword has yet to be researched.