Part of Speech: n.
Quotation: The term “blue ocean” in marketing parlance denotes the strategy to move away from the closeted confines of a crowded market place and chart into unchartered territory untouched by competition.
Author:
Rajiv Banerjee
Publishing Location:
Gurgaon, Haryana, India
Date of Publication:
Nov. 7, 2005
This catchword has yet to be researched.