Catchword: macaroon technique

Filed under: Business, Retail

Part of speech: n.

Quotation: He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”

Article or document title:
“How to Sell a $35,000 Watch in a Recession” (URL)

Author:
Christina Binkley

Article, document, publication, web site:
Wall Street Journal

Date of publication:
Aug. 4, 2009

This catchword has yet to be researched.