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LATEST CATCHWORDS
macaroon technique
He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”
Filed under: , / Posted Feb-19 / comments? / more details…
sorry gift
Because guilt over spending is playing a big role in the sales downturn, he teaches salespeople to suggest a “sorry gift”—of another timepiece—for a wife who might be disappointed that her husband just dropped a sizable sum on his own wrist.
Filed under: , / Posted Feb-19 / 2 comments / more details…
break the ton
When I was a kid we all drove muscle cars with enormous hemis. The term “breakin’ the ton” was popular slang. You broke the ton when 100 mph was significantly exceeded and sustained.
Filed under: , , / Posted Feb-19 / comments? / more details…
ghost shift
Very low serial numbers, like very low MAC ID addresses, are a hallmark of the “ghost shift,” i.e. the shift that happens very late at night when a rogue worker enters the factory and runs the production machine off the books. Significantly, ghost shifts are often run using marginal material that would normally be disposed of but were intercepted on the way to the grinder.
Filed under: , , / Posted Feb-17 / comments? / more details…
stock A goal scored in basketball.
Wade will eventually shift to LeBron on defense, and while he does post some gaudy defensive numbers (almost 3 “stocks” per game, to use some Simmons parlance), most of those come as a help-side defender.
Filed under: , / Posted Feb-13 / 1 comment / more details…
startle factor
Practical research shows that experienced pilots, with training provided by their airlines in upset recoveries, still struggle to perform when attempting to recover. There are many human factors involved in an actual upset, including the “startle factor” a nd the sometimes overwhelming psychological aspects of an upset attitude. With appropriate instruction, pilots can learn how to recognize and recover from an upset.
Filed under: , / Posted Feb-13 / comments? / more details…
hair crush
OK guys I am not going to lie here, I do this thing that I like to call my “hair crush.” My hair crushes are people with fab hair that I personally would kill to have.
Filed under: , , / Posted Feb-13 / comments? / more details…
seagen
As for food Kelli is what she likes to call a, “Seagen.” A vegan that eats seafood.
Filed under: , / Posted Feb-13 / comments? / more details…
rollup
Patrick Neil, a division manager for Ventura County’s probation department, would not comment on why Avary was removed from the furlough program. “Any causes behind a rollup is not something we can discuss,” Neil said, using the term for when an inmate is transferred from one facility to another. Thursday evening, @avary—who has been referring to himself as #34—tweeted “#34 is “rolled up” to a higher security facility for exercising his first amendment rights. The truth he has discovered is too dangerous.”
Filed under: , , / Posted Nov-30 / 1 comment / more details…
simming From "simulating."
It took a room full of networked computers called a “render farm” to do in about 14 months what would have taken a single machine 16 years: churn out digital scenes precisely modeled after real life, Mr. Weigert and Mr. Engel said. Artists positioned the sun in the virtual sky, and dictated how every surface—metal, glass, wood or stone—would reflect rays and cast shadows. Teams installed virtual hinges in lampposts and etched thousands of fault lines into skyscrapers and houses so when simulated tremors or winds or waves were applied, a process called “simming,” they’d crumble or buckle in natural-looking ways.
Filed under: , , , / Posted Nov-8 / comments? / more details…

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New Catchwords
strap hanging n. (10/8)
parclo n. (10/8)
Dipper n. (10/8)
jeggings n. (10/5)
dittoism n. (10/5)
crop n. (10/3)
sliming n. (10/3)
protestival n. (10/3)
excessing n. (10/3)
pencil top n. (10/3)
trophy jacket n. (10/3)
ball golf n. (10/3)
Scottish cringe n. (10/3)
bagel v. (9/30)
shake and bake n. (9/30)
supe truck n. (9/30)
tribrid n. (9/30)
dead money n. (9/30)
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